Hello! I'm a marketer and producer with over 10 years of professional experience. I create and run campaigns that build communities, sell products, and impact culture. Currently in the service of artists at Loma Vista Recordings.
- Nic
Fan Engagement
Beartooth was set to release their highly anticipated sophomore album and we needed something to re-engage the fan base and excite them for the upcoming release.
I designed a campaign that engaged fans and reached the wider metalcore audience through content creation, email marketing, web development, and data collection.
Content Creation
Client Relations
Website Build
Social Marketing
We wanted to give the fans something really special for April Fools Day. I decided to create a jazz cover of one of our metal band’s tracks, including creating an entire release campaign for it.
I researched vintage jazz album covers to create the perfect visual companion and worked with a team of independent musicians to get the recording done before April 1st.
I worked closely with management to ensure that the jazz cover was up to the band's standard and that all the copy and creative were in the artist's voice. This was vital to delivering a top-notch experience to the fans.
Now that we had the content, we developed the content delivery mechanism on Beartooth’s official website. We decided to ask for an email in exchange for the download. This way when the official album dropped 2 months later we could contact fans via email and re-target them via digital ads.
In order to notify the existing fans of our “new music” we decided to email the existing fans as well as post on social media.
The email was simple. It had to catch a fan’s attention immediately and get them to eagerly click through.
I crafted an email together with management to embody the band’s voice and get straight to the point.
New Email Signups
Website Visitors
Major Press Looks
Corporate Website and Web Store
Red Bull Records was long overdue for a website and web store update. It was sluggish, not responsive, and did not communicate the presence of the Red Bull brand accurately. I spearheaded the project to develop a new site, enjoyable to use by both user and publisher alike.
Website Build
Content Creation
I oversaw every single part of the website build process, from design to development to launch. We chose Wordpress as our platform for the strong publishing tools and Shopify for our webstore. The final product was a joy to use and a memorable website.
I communicated with developers and stakeholders to ensure that the new site was populated with up to date content about artist, so that come launch day the site was open for business.
Page Views
In The Company's History
Web Award Nomination
Design + Web Store + Marketing + Distribution
When Asher came to me he was done with labels. He together with Scooter Braun Projects wanted to a release that was 100% in their own control, so we ran a campaign which built up his mailing list from scratch and made his website the destination for all things Asher. We worked with merch and distribution partners to execute a full-fledged release with a fraction of the staff of a record label.
Web Store + Email Marketing.
Twin Shadow's management came to me and showed me this sick crewneck sweater they had designed. It was awesome, so the challenge was to design and dev a web store that could showcase this product with the elegance it deserved.
Web Store
This project was exciting to me as "Settle" was one of my favorite records of that year and I got an opportunity to showcase my blossoming animation skills.
Product + Marketing
I've always had my eye on business opportunies that integrated music and gaming and it's been my dream to find a successful venue ever since I discovered e-Sports in college. You could imagine I was thrilled to get the opportunity to create an AWOLNATION music kit for Counter Strike: Global Offensive. I oversaw the product and marketing during the rollout of this campaign, and it was very successful across all metrics.
Product Dev
Client Relations
Content Creation
Website Build
The Counter-Strike Music Kit is a unique product in the world of video games, and in order to create one I had to do extensive research into how the game worked and interacted with the music. I was able to create the first series of kits from a well recognized music label.
Interacting with artist management was key for this role, as I knew the only way this project was going to be a smash was if we were able to include AWOLNATION's song "Sail." I communicated precisely why that was the case and we were able to get it into the kit.
As with any new product, we needed to help the consumer understand what it was we created. I directed a few videos to clearly communicate how the music kits behaved in game. It was the first of its kind and now many other artists are creating these same videos.
Finally, we needed to create a splash page for fans to learn all about the music kits, as well as have a quick and easy opportunity to stream the songs related to the artists.
New Song Streams
Website Visitors
Music Kits Sold
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Escape is a free PSD web template built by Mathavan Jaya. Escape is a one page web template that was designed with agencies in mind. This template is ideal for those looking for a simple one page solution to describe your business and offer your services.
You can download the PSD template in this portfolio sample item at FreebiesXpress.com.
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Dreams is a free PSD web template built by Mathavan Jaya. Dreams is a modern one page web template designed for almost any purpose. It’s a beautiful template that’s designed with the Bootstrap framework in mind.
You can download the PSD template in this portfolio sample item at FreebiesXpress.com.
Webstore + Marketing
I bet you haven't seen anybody you the marquee tag in awhile to good reception. Well I got to use one here and I enjoyed every moment of it.
Product + Marketing + Fulfillment
I have three housemates. One of them doesn't pay rent because he is a cat. One day I embarked on a journey to try and change that by monetizing the cat, and thus Cat Supreme was born. Cat Supreme is an apparel line created for hypebeasts who want to stunt on their friends without busting their wallet. It was a fun project that culminated in a music video, a fully-funded Kickstarter campaign, and the hottest T-shirt on the market.
Music Composition and Production
I make music when I have free time. I've put out 2 records under a different name and I've been meaning to put out a 3rd solo record for a while now, but sometimes life is just something you have to take care of first. If you're interested though take a listen! I mean you made it this far down the page.